Toward more responsive marketing channels
M. S. Moyer
| Year of publication: |
1979
|
|---|---|
| Authors: | Moyer, M. S. |
| Published in: |
Views of marketing : a reader. - New York, NY [u.a.] : Harper & Row, ISBN 0-06-042187-8. - 1979, p. 117-128
|
| Subject: | Absatzweg |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Retailing. 51.1975, spring |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002520025