Toward Strategic Intelligence Systems - The quality of strategic planning depends on the quality of information gathering. Reprinted from the Journal of Marketing.
| Year of publication: |
1998
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|---|---|
| Authors: | Montgomery, David B. ; Weinberg, Charles B. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 6.1998, 4, p. 44-52
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