Toward the improvement of new product search ans screening
[von] Allan D. Shocker; Dennis Gensch and Leonard S. Simon
| Year of publication: |
1976
|
|---|---|
| Authors: | Shocker, Allan D. ; Gensch, Dennis ; Simon, Leonard S. |
| Published in: |
Corporate strategy and product innovation. - New York : Free Press, ISBN 0-02-927500-8. - 1976, p. 271-284
|
| Subject: | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Notes: | aus: 1969 Fall Conference Proceedings of the American Marketing Association. 1969 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002814479