Toward the measurement of market orientation : scale development and validation
Year of publication: |
2022
|
---|---|
Authors: | Farooq, Rayees ; Vij, Sandeep |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 45.2022, 10, p. 1275-1295
|
Subject: | Business performance | Competitor orientation | Customer orientation | Inter-functional coordination | Market intelligence | Market orientation | Marketing management | Unternehmenserfolg | Firm performance | Marketingmanagement | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Marktforschung | Market research | Marketing |
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