Toward Total Quality Political Election Campaigns : The Case of Newt Gingrich's 1984 Re-Election

This paper builds a theory of Transparent Social Change by uniting 4 social change processes -- innovation coalition building within organizations, political election campaigning, policy making, with social movement building among organizations -- in one model with 4 ways to improve systems -- parallel systems, emergent systems, total quality systems, and virtual systems. The 4 social change processes are modeled as different uses of coalition building sharing 6 steps. The 4 improvement ways are modeled as a 14 step process of improvement. Two applications of the model are reported. The first case applied the model to shorten the time to complete the work of Newt Gingrich's 1984 re-election campaign to the US House of Representatives. 600 Election volunteers were organized into 100 quality circles and themselves designed aspects of Newt Gringrich's 1984 campaign processes in a one day mass workshop event, a so-called Management by Events Participatory Town Meeting. The second case applied the model to unite five separate quality movements -- the Environment Movement fostering quality of the earth, the Quality of Worklife Movement fostering quality of work, the Consumer Movement fostering quality of life, the Spirit Movement fostering quality of mind, and the Total Quality Movement fostering quality of production. The resulting Global Quality Movement, is slowly taking shape as new techniques are invented that unite values from each group. The paper closes with 4 kinds of transparency to be obtained by future application of the model of social change processes presented in this paper