Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Year of publication: |
2022
|
---|---|
Authors: | Nusair, Khaldoon ; Al-Azri, Hamed ; Alfarhan, Usamah F. ; Al-Muharrami, Saeed |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 32.2022, 3, p. 346-367
|
Subject: | Advertising media types | Behavioral segmentation | Benefit segmentation | Conditional probabilistic approach | Destination marketing | Geographic segmentation | International tourism segmentation strategies | Lifestyle segmentation | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Werbung | Advertising | Zielgruppe | Target group | Marketingmanagement | Marketing management |
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