Toward understanding sophisticated markets and consumers : a win-win strategic alternative
Year of publication: |
2023
|
---|---|
Authors: | Ornelas Sánchez, Sidney A. ; Vera, Jorge |
Published in: |
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM. - Bingley : Emerald, ISSN 1558-0946, ZDB-ID 2259682-3. - Vol. 21.2023, 2, p. 105-121
|
Subject: | Consumer education | Consumer engagement | Consumer quality evaluation | Segmentation | Sophisticated consumers | Sophisticated markets |
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