Towards a better understanding of e-commerce : exploring the effects of touch and digitization
Year of publication: |
2003
|
---|---|
Authors: | Arya, Avinash ; Bhatt, Ganesh D. |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 2.2003, 2, p. [247]-256
|
Subject: | Electronic Commerce | E-commerce | Marketing |
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