Towards a Bhaskarian metatheory for marketing systems
Year of publication: |
2024
|
---|---|
Authors: | Simmonds, Hamish |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 493-509
|
Subject: | marketing systems | metatheory | critical realism | theory | societal development |
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