Towards a common terminology for music branding campaigns
Martin Herzog, Steffen Lepa, Hauke Egermann, Andreas Schoenrock and Jochen Steffens
| Year of publication: |
2020
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|---|---|
| Authors: | Herzog, Martin ; Lepa, Steffen ; Egermann, Hauke ; Schoenrock, Andreas ; Steffens, Jochen |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 1/2, p. 176-209
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| Subject: | brand identity | brand value | Music branding | Music Branding Expert Terminology (MBET) | musical congruity | musical meaning | Musikwirtschaft | Music industry | Musik | Music | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1713856 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178700