Towards a conceptual foundation of "conscientious corporate brands"
Year of publication: |
2011
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Authors: | Rindell, Anne ; Svensson, Göran ; Mysen, Tore ; Billström, Anders ; Wilén, Kristoffer |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 9, p. 709-719
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Subject: | Markenartikel | Brand | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Umweltbewusstsein | Environmental consciousness | Klimawandel | Climate change | Unternehmensethik | Business ethics | Lieferantenmanagement | Supplier relationship management | Nordeuropa | Northern Europe |
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