Towards a conceptual framework for customer relationship management for public universities in Mauritius
Year of publication: |
2020
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Authors: | Roopchund, Randhir |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 4, p. 326-356
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Subject: | conceptual framework | customer relationship management | CRM | public universities | student attrition | student engagement | loyalty | Mauritius | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing | Studierende | Students |
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