Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries
Year of publication: |
2011
|
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Authors: | Thrassou, Alkis ; Vrontis, Demetris ; Kotabe, Masaaki |
Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 18.2011, 3, p. 263-292
|
Subject: | Politische Partei | Political party | Marketingmanagement | Marketing management | Wahlverhalten | Voting behaviour |
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