Towards a micro conception of brand personality : an application for print media brands in a French context
Rita Valette-Florence; Virginie De Barnier
| Year of publication: |
2013
|
|---|---|
| Authors: | Valette-Florence, Rita ; Barnier, Virginie de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 897-903
|
| Subject: | Druckerzeugnis | Printed product | Markenimage | Brand image | Marketingmanagement | Marketing management | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756863