Towards a mobile app Diffusion of Innovations model : a multinational study of mobile wallet adoption
Year of publication: |
2022
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Authors: | Shaw, Norman ; Eschenbrenner, Brenda ; Brand, Benedikt |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
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Subject: | Compatible advantage | Diffusion of innovations | Mobile payment | Mobile wallet | Multinational | Multinationales Unternehmen | Transnational corporation | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Elektronisches Geld | Electronic money | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone |
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