Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Year of publication: |
2011
|
---|---|
Authors: | Logie-MacIver, Liz ; Piacentini, Maria |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 60-76
|
Subject: | Schottland | Scotland | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Zeitreihenanalyse | Time series analysis | Befragung | Interview |
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