Towards a service-dominant place marketing logic
Gary Warnaby
| Year of publication: |
2009
|
|---|---|
| Authors: | Warnaby, Gary |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 9.2009, 4, p. 403-423
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870725