Towards a successful CRM implementation in banks : an integrated model
Year of publication: |
2007
|
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Authors: | Eid, Riyad |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 7/8, p. 1021-1039
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Subject: | Beziehungsmarketing | Relationship marketing | Bank | Erfolgsfaktor | Success factor |
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