Towards a theory of well-being in digital sports viewing behavior
Year of publication: |
2022
|
---|---|
Authors: | Rejikumar G. ; Jose, Ajay ; Mathew, Sonia ; Chacko, Dony Peter ; Ajitha, Aswathy Asokan |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 2, p. 245-263
|
Subject: | Digital sports well-being | Digitalization | Focus groups | Perceived autonomy | Qualitative research | Sports audience viewing behavior | Technology and service | Transformative | Uncertainty reduction | Virtual connectedness | Vividness | Well-being | Niederlande | Netherlands | Lebensqualität | Quality of life | Sport | Sports | Digitalisierung | Digitization | Sportmarketing | Sports marketing | Zufriedenheit | Satisfaction |
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