Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Year of publication: |
2020
|
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Authors: | Wang, Xuequn ; Tajvidi, Mina ; Lin, Xiaolin ; Hajli, Nick |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 167.2020, 1, p. 137-152
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Subject: | Social commerce | Brand value co-creation | Privacy | Trust-commitment theory | Consumer-peer interaction | Collaborative norms | Social Web | Social web | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Datenschutz | Data protection | Unternehmensethik | Business ethics | Online-Handel | Online retailing |
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