Towards an integrated model of low attention advertising effects
Year of publication: |
2008
|
---|---|
Authors: | Grimes, Anthony |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 42.2008, 1/2, p. 69-86
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Cognition | Consumer behaviour | Individual psychology |
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