Towards capturing ancillary revenue via unbundling and cross-selling
Year of publication: |
April 2018
|
---|---|
Authors: | Bildea, Teodor Stefan ; Gorin, Thomas |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 2, p. 102-114
|
Subject: | Cross-sell | Pricing | Revenue management | Airlines | Revenue-Management | Fluggesellschaft | Airline | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing |
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