Towards customer-induced service orchestration : requirements for the next step of customer orientation
Year of publication: |
2019
|
---|---|
Authors: | Alt, Rainer ; Ehmke, Jan Fabian ; Haux, Reinhold ; Henke, Tino ; Mattfeld, Dirk C. ; Oberweis, Andreas ; Paech, Barbara ; Winter, Alfred |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 29.2019, 1, p. 79-91
|
Subject: | Customer orientation | Service orchestration | Customer empowerment | Customer-induces services | Electronic intermediary | Kundenservice | Customer service | USA | United States | Beziehungsmarketing | Relationship marketing |
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