Towards customer knowledge management (CKM) : where knowledge and customer meet
Year of publication: |
2014
|
---|---|
Authors: | Khasawneh, Rawan T. ; Al-Azzam, Ameen K. |
Published in: |
Knowledge management and competitive advantage : issues and potential solutions. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-4679-7. - 2014, p. 109-121
|
Subject: | Wissensmanagement | Knowledge management | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing |
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