Towards digital loyalty programs : insights from customer medium preference segmentation
Marco Ieva and Cristina Ziliani
| Year of publication: |
2017
|
|---|---|
| Authors: | Ieva, Marco ; Ziliani, Cristina |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 2, p. 195-210
|
| Subject: | Loyalty programs | Cluster analysis | Touchpoints | Medium preference | Print vs online | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Clusteranalyse | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2016-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620418