Towards evidence-based marketing : the case of childhood obesity
Martine Stead, Laura McDermott and Gerard Hastings
Year of publication: |
2007
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Authors: | Stead, Martine ; McDermott, Laura ; Hastings, Gerard |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 7.2007, 4, p. 379-406
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