Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Year of publication: |
1983 ; Rev. version of 82-75
|
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Authors: | Gijsbrechts, Els |
Other Persons: | Naert, Philippe Antoine (contributor) |
Publisher: |
Antwerpen |
Subject: | Absatztheorie | Marketingmanagement | Marketing management | Marktforschung | Market research | Marketingtheorie | Marketing theory |
Extent: | 45 S. 4° |
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Series: | Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen. - Antwerpen, ZDB-ID 2578426-2. - Vol. 83 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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