Towards multilife marketing : how goods multiple lives practices create value for consumers
Myriam Ertz, Fabien Durif, and Manon Arcand
| Year of publication: |
2018
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|---|---|
| Authors: | Ertz, Myriam ; Durif, Fabien ; Arcand, Manon |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 6, p. 863-894
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| Subject: | goods multiple lives practices | product lifecycle | perceived value | exchange | secondhand | reselling | donation |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 35, Issue 7, 2019, Seite x |
| Other identifiers: | 10.1080/10496491.2017.1408527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979291