Towards new conceptualizations of branding : theories of the middle range
Roderick J. Brodie; Leslie De Chernatony
| Year of publication: |
2009
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| Authors: | Brodie, Roderick J. ; De Chernatony, Leslie |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 9.2009, 1, p. 95-100
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870706