Towards social media usage for promotional activities in Tanzanian pension schemes : a factor scores regression analysis of perceived factors
Year of publication: |
2017
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Authors: | Masele, Juma James ; Magova, Gerald Bernard |
Published in: |
Business management review : journal of the University of Dar es Salaam Business School. - Dar es Salaam : University of Dar es Salaam Business School, ISSN 2546-213X, ZDB-ID 2905796-6. - Vol. 20.2017, 1, p. 38-52
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Subject: | Promotion Activities | Pension Schemes | Social Media | Social Media Usage | Social Security | Organisation | Perceived Factors | Tanzania | Social Web | Social web | Tansania | Gesetzliche Rentenversicherung | Public pension system | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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