Towards sustainable marketing : strategy in Slovak companies
Year of publication: |
August 2015
|
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Authors: | Chebeň, Juraj ; Lančarič, Drahoslav ; Savov, Radovan ; Tóth, Marián ; Tlučhoř, Jan |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 17.2015, 40, p. 855-871
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Subject: | sustainability | sustainable marketing | marketing strategy | legal form | size of organization | share of foreign capital | Slovak Republic | transition economy | Visegrad country | Europe | Slowakei | Slovakia | Marketingmanagement | Marketing management | Systemtransformation | Economic transition |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168953 [Handle] |
Classification: | M10 - Business Administration. General ; M16 - International Business Administration ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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