Towards the Conceptual Differentiation of Organisation Development

OD conceptualisation has been criticised as being both underdeveloped and too unduly narrow in its focus. Several ways that OD′s conceptualisation might be enhanced are suggested: on the one hand by differentiating its models and theories in terms of their conceptual level or scope, and on the other hand in terms of an enlarged set of fundamental organisational tasks, different levels of change agent intentionality, and the time frame involved in change. These suggested ways of reconceptualising the theoretic possibilities for OD would move it away from its mostly fix‐it, how‐to, internal problem‐solving image.