Towards value-driven strategies in pricing IT solutions
Year of publication: |
February 2017
|
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Authors: | Reen, Natalia ; Hellström, Magnus ; Wikström, Kim ; Perminova-Harikoski, Olga |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 91-105
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Subject: | service pricing | value-based pricing | industrial services | pricing strategy | value-driven | capability | Betriebliche Wertschöpfung | Value creation | Preismanagement | Pricing strategy | USA | United States | Leistungsbündel | Bundling strategy |
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