Toyota’s Global Marketing Strategy : Innovation through Breakthrough Thinking and Kaizen

chapter 1 Introduction: What Does Toyota’s “Thinking Habits” Mean? What Is the Toyota Way of Thinking? -- chapter 2 Secret Ingredient #1: Don’t Chase Tradition—The Uniqueness Principle -- chapter 3 Secret Ingredient #2: Just-in-Time Information Collection—The Purposeful Information Principle -- chapter 4 Secret Ingredient #3: A Professional Systems Architecture—The Systems Principle -- chapter 5 The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking’s Four Principles -- chapter 6 Secret Ingredient #4: A Company That Nurtures People—The People Involvement Principle -- chapter 7 Secret Ingredient #5: Explore the Reason for Existence—The Purpose Principle -- chapter 8 Secret Ingredient #6: In Pursuit of the Ultimate Solution—The Future Solution Principle -- chapter 9 Secret Ingredient #7: When Progressing toward Ideal Future Solutions, Confront the Present—The Living Solution Principle -- chapter 10 The Seven Thinking Habits of Global Marketing.