TQM's contribution to marketing implementation and firm's competitiveness
María Leticia Santos-Vijande and Luis Ignacio Álvarez-González
| Year of publication: |
2009
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|---|---|
| Authors: | Santos Vijande, María Leticia ; Álvarez-González, Luis Ignacio |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 20.2009, 1/2, p. 171-196
|
| Subject: | Qualitätsmanagement | Quality management | Marketing | Wettbewerbsvorteil | Competitive advantage | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859034