Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Year of publication: |
2023
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Authors: | Holmqvist, Jonas ; Kowalkowski, Christian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 257-267
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Subject: | Luxury industry | Sustainability | Ethics | Traceability | Supply chain | Digitalization | Luxusgüter | Luxury goods | Lieferkette | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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