Tracing marketing knowledge transfers in multinational corporations - evidence from Japan : a NVivo8-aided qualitative study
Jeannette Wilhelmy
| Year of publication: |
2012
|
|---|---|
| Authors: | Wilhelmy, Jeannette |
| Publisher: |
Marburg : Tectum-Verl. |
| Subject: | Multinationales Unternehmen | Transnational corporation | Marketing | Wissenstransfer | Knowledge transfer | Japan | Wissensmanagement | Know-how-Transfer |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 456 S. graph. Darst. 148.21 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Marburg, Univ., Diss., 2012 |
| ISBN: | 978-3-8288-2999-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009616141