Tracing social influence in responses to strategy change in an online community
Nicholas W. Castle, Ian Alexander Combe and Rushana Khusainova
Year of publication: |
2014
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Authors: | Castle, Nicholas W. ; Combe, Ian Alexander ; Khusainova, Rushana |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 4, p. 357-375
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Subject: | social influence | online communities | market research | Internet forums | social networks | content analysis | Social Web | Social web | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Internet | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Marktforschung | Market research | Bibliometrie | Bibliometrics |
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