Tracking customer behaviour in fashion retail using RFID
Andreas D. Landmark and Børge Sjøbakk
| Year of publication: |
2017
|
|---|---|
| Authors: | Landmark, Andreas D. ; Sjøbakk, Børge |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 844-858
|
| Subject: | RFID | Supply chain | Category management | Retail operations | Customer behaviour | Fashion retail | Technology in the retail environment | Lieferkette | Textilhandel | Textile distribution | Mode | Fashion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Category Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2016-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775723