Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis
Year of publication: |
1998
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Authors: | Miniard, Paul W. ; Rose, Randall L. ; Manning, Kenneth C. ; Barone, Michael J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 41.1998, 2, p. 137-143
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Publisher: |
Elsevier |
Saved in:
Online Resource
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