Trade dress : the increasing importance of an ancient yet new form of intellectual property protection
Year of publication: |
2014
|
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Authors: | O'Connor, Thomas S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 303-306
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Subject: | Trademarks | Trade dress | Visual cues | Literate | Brands | Distinctive | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Markenartikel | Brand |
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