Trade, industrial structure, and brand
Yen-Heng Henry Chen
| Year of publication: |
2011
|
|---|---|
| Authors: | Chen, Yen-heng Henry |
| Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 1112650-4. - Vol. 20.2011, 1, p. 133-174
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Amerikanisch | American | Outsourcing | Markenführung | Brand management | Auslandsinvestition | Foreign investment | Automobilzulieferindustrie | Automotive supplier industry | Lieferantenmanagement | Supplier relationship management | Spieltheorie | Game theory | Taiwan | 1993-2006 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008906478