Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach
Year of publication: |
2013
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Authors: | Yuan, Hong ; Gómez, Miguel I. ; Rao, Vithala R. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 59.2013, 7, p. 1709-1724
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