Trade Promotions: A Call for a More Rational Approach
| Year of publication: |
1995
|
|---|---|
| Authors: | Zerrillo, Philip ; Iacobucci, Dawn |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 38.1995, 4, p. 69-76
|