Trade publishers gain power with brand extensions - Publishing companies are beginning to function as media conglomerates by expanding their print products and pushing their brands with database management, TV shows, Web sites and trade shows
Year of publication:
1999
Published in:
Business marketing. - Chicago, Ill. : Crain Communications, ISSN 0745-5933, ZDB-ID 831682. - Vol. 84.1999, 1, p. 1