Trade show organizers cashing in regionally - Organizers of national trade shows, particularly in the information technology industry, are looking to regional shows in an effort to reach more targeted audiences
Year of publication:
1998
Published in:
Business marketing. - Chicago, Ill. : Crain Communications, ISSN 0745-5933, ZDB-ID 831682. - Vol. 83.1998, 12, p. 10