Trade shows as tools of regional and global marketing in politics
Year of publication: |
2005
|
---|---|
Authors: | Goehrmann, Klaus E. |
Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 71-79
|
Subject: | Messe | Trade fair | Welt | World | Regionale Wirtschaftsintegration | Regional economic integration | Internationales Marketing | International marketing | Globalisierung | Globalization |
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