Trade shows in the business marketing communications mix
Srinath Gopalakrishna and Gary L. Lilien
| Year of publication: |
2012
|
|---|---|
| Authors: | Gopalakrishna, Srinath ; Lilien, Gary L. |
| Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 226-245
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Messe | Trade fair |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500168