Trademark portfolio and enterprise performance : systematic literature review
Year of publication: |
2022
|
---|---|
Authors: | Huaqing, Ran ; Pereira, Leandro ; Xiao, Yangao |
Published in: |
International journal of intellectual property management : IJIPM. - Olney, Bucks. : Inderscience Enterprises Limited, ISSN 1478-9655, ZDB-ID 2254112-3. - Vol. 12.2022, 2, p. 260-280
|
Subject: | performance | trademark | trademark portfolio | value | Portfolio-Management | Portfolio selection | Markenrecht | Trademark law | Markenartikel | Brand | Unternehmenserfolg | Firm performance | Handelsmarke | Store brand |
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