TRADEMARKS AS POWER MEANS IN INTERNATIONAL RELATIONS

The paper studies the role of trademarks in the international system of power. Trademarks are an important asset to a company who struggles to develop and impose it on the market. States are not indifferent to these trends because they have certain benefits after a trademark. The connection is analyzed from the point of view of hard and soft power because a trademark for a state represents soft power or the power of an image and it tries to protect it by the means of hard power, meaning imposing legislation and restrictions to other states.

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Year of publication:	2010
Authors:	Mihaela – Daciana Boloş
Published in:	Annals of University of Craiova - Economic Sciences Series. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1223-365X. - Vol. 3.2010, 38, p. 457-463
Publisher:	Facultatea de Economie şi Administrarea Afacerilor
Subject:	trademarks \| states \| soft power \| hard power \| international treaties

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M38 - Government Policy and Regulation ; F59 - International Relations and International Political Economy: Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009189063